DC Public Schools
We worked with a trusted partner to create this video that celebrates five years of Chancellor Kaya Henderson’s leadership. In the video, the Chancellor, a principal, a teacher, a student, and two parents show DCPS’ dramatic gains and emphasize its commitment to ongoing improvement.
Simplify is an initiative that promotes using technology to streamline the grantmaking process. Its first effort focuses on automatically populating standard fields of grant applications. Our work began with branding and messaging for the initiative. We focused on the goal of making things easier for all parties. The tagline and messaging grow from the reason foundations fund nonprofits: to help the nonprofits support those in need. The new system became Simplify, with the tagline Less process. More purpose.The video explains that foundations should support Simplify because it streamlines the grant application process so nonprofits have more time to advance their missions.
Smarter School Spending
The Smarter School Spending initiative provides processes and tools to help school districts use their resources to improve student achievement. This video makes the case for why districts need to implement Smarter School Spending, including lessons learned and results from pilot districts, and provides an introduction to the process.