Shaping initiatives and projects.
We have conducted focus groups for DC Public Schools, Delaware Schools, and Prince George’s County Public Schools to gather input from teachers, principals, and parents. The focus group goals included gauging reactions to a new initiative for teachers, getting feedback on a website we were developing, and listening to concerns about districts’ communications with teachers.
Testing messages and logos.
We have used focus groups and one-on-one interviews to test logos and messages for clients including Unity Health Care, Engaging Schools, and Every Hour Counts.
Better engaging audiences.
We are conducting focus groups for the Union of Concerned Scientists to improve the engagement of its members so they become more active in the organization’s efforts to create a healthier planet and a safer world.