Education Resource Strategies
We developed a social media strategy for this nonprofit that transforms how urban school systems organize resources (people, time, technology, and money). We started with an analysis of activity in each of the organization’s social media channels. We then aligned ERS’ strategic and communications goals with social media opportunities, recommended high-priority social media channels and approaches, set specific goals for growth, identified a select list of influencers to target for deeper engagement, and provided recommendations for content. We also developed an editorial calendar that highlights key topics at different points in the school year, created a warehouse of tweets and posts related to those topics, and identified relevant videos and visuals.